7-Eleven loops in UNT in bid to market to millennials

Submitted by wdc on Thu, 2017-06-22 11:53

DENTON (UNT), Texas — Convenience store competition is stiffer than ever. With that, 7-Eleven is re-strategizing toward the future with help from University of North Texas marketing students.
“Millennials are the next generation of business, and college students have a different mindset on how to accomplish goals,” said Mallory Minnix-Smith, a 26-year-old MBA student in strategic management. “When you get a bunch of 20-somethings into a room together, we can come up with crazy, yet creative, ideas that may actually work.”